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1 product personality
1) марк. индивидуальность [лицо\] товара (образуется из таких компонентов, как дизайн товара, торговая марка, реклама товара, цена и др. составляющих, отличающих товар от других аналогичных по содержанию товаров; лицо товара формирует его имидж)See:2) марк. = product image -
2 product personality
Реклама: индивидуальность товара, лицо товара -
3 product personality
индивидуальность («лицо») товараАнгло-русский словарь промышленной и научной лексики > product personality
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4 personality
сущ.1)а) общ. индивидуальность, личностьSee:advertising personality, consumer personality, personality segmentation, dissocial personality, personality clash, personality test, Big Five model of personalityб) общ. индивидуальная особенность; индивидуальность (личные свойства и особенности характера, определяющие личность)See:2) общ. выдающаяся личность, (известная) персонаhe is a real personality — он — настоящая личность
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5 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
6 product image
марк. имидж [образ\] товара (представление о товаре, которое складывается у потребителей в процессе использования товара и под воздействием общественного мнения, в формировании которого участвуют различные инструменты коммуникации, такие как реклама, пропаганда, слухи и др.)Syn:See: -
7 personality promotion
Mktga method of promoting a product or service by fronting the campaign with a famous person. For example, the pop singer Britney Spears is employed to promote a variety of products. -
8 индивидуальность товара
Advertising: product personalityУниверсальный русско-английский словарь > индивидуальность товара
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9 лицо товара
Advertising: product personality -
10 Profil
Profil n GEN, KOMM profile* * *n < Geschäft> profile* * *Profil
profile, outline, contour, (Querschnitt) cross section;
• Profil eines Produkts product personality;
• einem Profil entsprechen to match a profile;
• Profilabrieb tread abrasion;
• Profilreifen non-skid tire (tyre, Br.);
• Profilstahl structural steel. -
11 Profil eines Produkts
Profil eines Produkts
product personality -
12 обществен
social, of society; publicобществен строй a social order, an order/a pattern of societyобщественнят ред the public peaceобществен живот social/public lifeобществен продукт икон. gross national productобществен труд social labourобществен дълг a public duty; a social obligationобществен контрол public controlобществен деец a public man/figure/workerобществена личност a public personalityобществена работа work for the communityобществена дейност civic activitiesобществена организация a social organizationобществена застраховка a social securityобществена сигурност public securityобществена съвест public conscienceобществена тайна an open secretобществено положение social standing/status, station/status in life, walk of/in lifeобществено мнение public/popular opinionобществен презрение/порицание public contempt/censureобществено начало a principle of public serviceобществено достояние public knowledgeправя нещо обществено достояние make s.th. publicобществено добруване/благополучие public welfareс обществено съзнание/чувство public-spirited, socially consciousобществено хранене public cateringзаведение за обществено хранене catering establishmentобществени бани/градини/заведения public baths/gardens/establishmentsобществени сгради public worksобществени средства public fundsна обществени начала (за длъжност) unsalariedобществени науки social sciencesобществени столове communal refectories, canteensобществен и задължения social obligationsобществени различия social contrasts/disparitiesхора с най-различни обществени положения people of all conditions* * *общѐствен,прил. social, of society; public; местен \обществен деец a community leader; на \обществени начала (за длъжност) unsalaried; \обществен деец a public man/figure/worker; \обществен дълг a public duty; a social obligation; \обществен имот, \обществена собственост public property; \обществен контрол public control; \обществен продукт икон. gross national product; \обществен строй a social order, an order/a pattern of society; \обществен труд social labour; \обществена дейност civil activities; \обществена застраховка a social security; \обществена работа work for the community; \обществена сигурност public security; \обществена съвест public conscience; \обществена тайна an open secret; \обществени науки social sciences; \обществени различия social contrasts/disparities; \обществени сгради public works; \обществени средства public funds; \обществени столове communal refectories, canteens; \обществени услуги public services; \общественият ред the public peace; \обществено достояние public knowledge; \обществено мнение public/popular opinion; \обществено начало a principle of public service; \обществено положение social standing/status, station/status in life, walk of/in life; \обществено строителство public works; \обществено съзнание/чувство public spirit(edness), civic sense; \обществено хранене catering establishment; правя нещо \обществено достояние make s.th. public; с \обществено съзнание/чувство public-spirited, socially conscious, community minded; хора с най-различни \обществени положения people of all conditions, people from all walks of life.* * *public: I use the обществен transport - Използвам обществения транспорт; common; communal* * *1. social, of society;public 2. ОБЩЕСТВЕН деец a public man/figure/ worker 3. ОБЩЕСТВЕН дълг a public duty;a social obligation 4. ОБЩЕСТВЕН живот social/ public life 5. ОБЩЕСТВЕН и задължения social obligations 6. ОБЩЕСТВЕН имот, ОБЩЕСТВЕНа собственост public property 7. ОБЩЕСТВЕН контрол public control 8. ОБЩЕСТВЕН презрение/порицание public contempt/censure 9. ОБЩЕСТВЕН продукт икон. gross national product 10. ОБЩЕСТВЕН строй a social order, an order/a pattern of society 11. ОБЩЕСТВЕН труд social labour 12. ОБЩЕСТВЕНa дейност civic activities 13. ОБЩЕСТВЕНa застраховка a social security 14. ОБЩЕСТВЕНa личност a public personality 15. ОБЩЕСТВЕНa организация a social organization 16. ОБЩЕСТВЕНa работа work for the community 17. ОБЩЕСТВЕНa сигурност public security 18. ОБЩЕСТВЕНa съвест public conscience 19. ОБЩЕСТВЕНa тайна an open secret 20. ОБЩЕСТВЕНo добруване/благополучие public welfare 21. ОБЩЕСТВЕНo достояние public knowledge 22. ОБЩЕСТВЕНo мнение public/popular opinion 23. ОБЩЕСТВЕНo начало a principle of public service 24. ОБЩЕСТВЕНo положение social standing/status, station/ status in life, walk of/in life 25. ОБЩЕСТВЕНo съзнание/чувство public spirit(edness), civic sense 26. ОБЩЕСТВЕНo хранене public catering 27. ОБЩЕСТВЕНи бани/градини/заведения public baths/gardens/establishments 28. ОБЩЕСТВЕНи науки social sciences 29. ОБЩЕСТВЕНи различия social contrasts/disparities 30. ОБЩЕСТВЕНи сгради public works 31. ОБЩЕСТВЕНи средства public funds 32. ОБЩЕСТВЕНи столове communal refectories, canteens 33. ОБЩЕСТВЕНнят ред the public peace 34. върша ОБЩЕСТВЕН а работа do work for the community 35. заведение за ОБЩЕСТВЕНо хранене catering establishment 36. местен ОБЩЕСТВЕН деец a community leader 37. на ОБЩЕСТВЕНи начала (за длъжност) unsalaried 38. правя нещо ОБЩЕСТВЕНо достояние make s.th. public 39. с ОБЩЕСТВЕНо съзнание/чувство public-spirited, socially conscious 40. хора с най-различни ОБЩЕСТВЕНи положения people of all conditions -
13 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
14 prägen
v/t stamp; (Geld) mint; (Leder, Metall etc.) emboss; fig. (Wort etc.) coin; (Person, Charakter) form, mo(u)ld; (Sache) set the tone of, determine s.th.; geprägt sein von be marked by; positiv: auch be characterized by; prägender Einfluss formative influence; den Charakter prägen form ( oder mo[u]ld) one’s personality; ein Tier prägen auf (+ Akk) PSYCH. condition an animal to; diese Jahre haben sie geprägt they were formative years for her; Wälder und Seen prägen die Landschaft woods and lakes lend the landscape its character ( oder are the main features of this landscape); er ist von seiner Umwelt geprägt he’s a product of his environment; italienisch geprägte Architektur Italianate architecture, architecture with an Italian influence* * *das Prägenprint* * *prä|gen ['prɛːgn]1. vt1) Münzen to mint, to strike; Leder, Papier, Metall to emboss; (= erfinden) Begriffe, Wörter to coin2) (fig = formen) Charakter to shape, to mould (Brit), to mold (US); (Erlebnis, Kummer, Erfahrungen) jdn to leave its/their mark ondas moderne Drama ist durch Brecht geprägt worden — Brecht had a forming or formative influence on modern drama
3) (= kennzeichnen) Stadtbild, Landschaft etc to characterize2. vrseine Worte prägten sich ihr ins Herz (liter) — his words engraved themselves on her heart (liter)
* * *das1) (the process of coining.) coinage2) (to invent (a word, phrase etc): The scientist coined a word for the new process.) coin3) (to manufacture (money): When were these coins minted?) mint* * *prä·gen[ˈprɛgn̩]vt1. (durch Prägung herstellen)▪ etw \prägen to mint sthMünzen \prägen to mint [or strike] coinseine Medaille \prägen to strike a medalliongeprägtes Briefpapier embossed writing papereinen Bucheinband [blind] \prägen to emboss [or [ spec blind-]tool] a book cover▪ jdn \prägen to leave its/their mark [on sb]jdn für alle Zeiten \prägen to leave its/their indelible mark [on sb]4. ZOOLein Tier auf etw/jdn \prägen to imprint sth/sb on an animal5. (schöpfen)▪ etw \prägen to coin sthein Modewort \prägen to coin an “in” expression sl* * *transitives Verb3) (fig.): (beeinflussen) shape; mould* * *prägen v/t stamp; (Geld) mint; (Leder, Metall etc) emboss; fig (Wort etc) coin; (Person, Charakter) form, mo(u)ld; (Sache) set the tone of, determine sth;geprägt sein von be marked by; positiv: auch be characterized by;prägender Einfluss formative influence;den Charakter prägen form ( oder mo[u]ld) one’s personality;diese Jahre haben sie geprägt they were formative years for her;Wälder und Seen prägen die Landschaft woods and lakes lend the landscape its character ( oder are the main features of this landscape);er ist von seiner Umwelt geprägt he’s a product of his environment;italienisch geprägte Architektur Italianate architecture, architecture with an Italian influence* * *transitives Verb3) (fig.): (beeinflussen) shape; mould* * *v.to coin v.to emboss v.to stamp v. -
15 making
['meɪkɪŋ]1) (of film, programme) realizzazione f.; (of industrial product) fabbricazione f.; (of clothes) confezione f.; (of meal) preparazione f."this is history in the making!" — "stiamo facendo la storia!"
2) (of person, personality)••to have all the makings of sth. — avere (tutta) la stoffa di qcs
* * *noun (the process of producing or forming something: glassmaking; ( also adjective) the road-making industry.) fabbricazione* * *making /ˈmeɪkɪŋ/n.2 (con l'art. determ.) causa (o chiave) del successo, della maturazione (di q.): That experience was the making of him, quell'esperienza è stata la chiave del suo successo3 (pl.) guadagni; profitti; ricavi4 (pl.) qualità necessarie; stoffa (fig.): He has the makings of a pianist, ha la stoffa del pianista● (leg.) the making of laws, l'emanazione di leggi; la legiferazione □ ( Borsa) making-up day, giorno dei riporti □ ( Borsa) making-up price, corso di riporto □ to be in the making, essere in formazione (o in fieri); essere in costruzione (o in fabbricazione).* * *['meɪkɪŋ]1) (of film, programme) realizzazione f.; (of industrial product) fabbricazione f.; (of clothes) confezione f.; (of meal) preparazione f."this is history in the making!" — "stiamo facendo la storia!"
2) (of person, personality)••to have all the makings of sth. — avere (tutta) la stoffa di qcs
-
16 repackage
[riː'pækɪdʒ]1) comm. rinnovare la confezione di [ product]2) fig. rifare, rinnovare [ pay offer]; rinnovare l'immagine di [politician, media personality]* * *[riː'pækɪdʒ]1) comm. rinnovare la confezione di [ product]2) fig. rifare, rinnovare [ pay offer]; rinnovare l'immagine di [politician, media personality] -
17 MVP
1) Общая лексика: основной игрок2) Компьютерная техника: Mpeg Video Peripheral, Наиболее ценный специалист4) Американизм: Most Valuable Person, Most Visible Person5) Спорт: Most Valuable Player6) Военный термин: Mission Values And Philosophy, maintenance verification plan, manpower validation program, master verification plan7) Техника: Music And Video Player, Music Video Player, mechanical vacuum pump8) Шутливое выражение: A Most Valuable Program, Most Valuable Pundit, Most Volatile Player9) Метеорология: Maximum Vertical Pocket10) Юридический термин: Most Victimized Persons11) Бухгалтерия: Money Very Promptly12) Ветеринария: Most Valuable Primate13) Грубое выражение: Most Vacuous Proposition, Mr Very Pissed14) Сокращение: Bell and Howell tabletop Mail Verifier Plus, Military VME Processor, Mobile Voice Pack, Motor Vehicle Plant, methyl-violet paper, mitral valve prolapse15) Вычислительная техника: Most Value Product, Multimedia Video Processor, Multimedia for PS/ValuePoint, Most Valuable Professional (bonus program, MS)16) Космонавтика: MOS-1 Verification Programme17) Транспорт: Maximum Velocity Performance18) Экология: Monitoring and Verification Plan19) СМИ: Memphis Video Production, Most Vacant Personality, Most Versatile Performer, Multi Venue Programming, Music Video Pictures, Music Video Producer, Music Videos And Pictures20) Деловая лексика: Marginal Value Product, Maximum Value And Performance, Men Of Vision And Power, Most Valuable People, Most Valued Professional21) Образование: Mentor Violence Prevention22) Медицинская техника: mitral valve plasty (ЭхоКГ), mitral valve prolapse (ЭхоКГ)23) Фармация: Manufacturing validation procedure24) НАСА: Mission Volume Performance25) Программное обеспечение: Most Valuable Professional, Multi Vendor Platform, Multiprocessing Verification Platform, продукт с минимальным функционалом (Minimum Viable Product) -
18 ESP
1) Общая лексика: East-Siberian Pipeline (Восточно-сибирский трубопровод)2) Авиация: Engine Service Plan3) Медицина: Extra Sprite Palette4) Американизм: Energy Saving Product, Enhanced Strategic Planning6) Военный термин: Electro Selective Pattern, Eliminate Service Problems, Emergency Special Measures, Engineer Supply Point, Extended Service Plan, electronic standard procedure, engineering service project, engineering service publication, equipment status panel, экстрасенсорное восприятие7) Техника: econometric software package, effective surface permittivity, electrostatic probe, engineering safety procedures, evoked synaptic potential, exchangeable sodium percentage, expanding-spread profile, Electrostatic precipitator (электростатический фильтр)8) Шутливое выражение: Extra Smooth Pub9) Химия: Enhanced System Protocols10) Лингвистика: end of segment punctuation (Wordfast.net)11) Страхование: Estonian Shipping Company12) Автомобильный термин: Electronic Stability Program (Krokodil), (Electronic Stability Program) Электронная система курсовой устойчивости, система контроля устойчивости (electronic stability programme), cистема курсовой устойчивости, система динамической стабилизации13) Биржевой термин: Exchange Stock Portfolio, Express Stock Position14) Грубое выражение: Especially Stupid People, Extra Sex Please, Extra Stupid Person, Extra Stupid Personality15) Металлургия: электростатический осадитель (electrostatic precipitator)16) Телекоммуникации: Easy Software Products, Enhanced Service Provider17) Сокращение: Electrical Submersible Pump, Electronic Sort Processor, English for Specific Purposes, Entry Schedule for Periodicals (tracks periodicals on-time service), Ergonomic Strategic Partnership (April 4, 2003), Expendable Signal Processor, Expendables System Programmer, Extended Service Program (USA), Extra Sensory Perception, Spanish Peseta, equipment and spare parts, Extended Self-Contained Prolog, (Electronic Stability Program) программа электронной стабилизации движения; электронная система динамической стабилизации (Krokodil), Электростатический электрофильтр (electrostatic precipitator)18) Университет: English For Special Purposes, Exchange Student Project19) Физика: Electron Spin Polarization20) Электроника: Electronic Shock Protection, Electronic Skip Protection21) Вычислительная техника: Encapsulating Security Payload, Enterprise Service Provider, Expert System Protocol, electrostatic protection, emulation sensing processor, Electronic Stability Program (Auto), EFI System Partition (EFI), Ethernet Serial Port (Ethernet), Extreme Support through Personalization (IBM), (IP) Encapsulating Security Payload (IPSEC, IP, RFC 1825/1827, VPN), Emulation Sensing Processor (QMS), emergency shutdown pilot, Embedded Services Processor22) Нефть: electrically driven centrifugal pump, expanding spread profile, measured spontaneous potential, spontaneous potential, точечное зондирование удлинёнными годографами (expanding-spread profile)23) Иммунология: Effectiveness Safety Personality, eosinophil-stimulation promoter24) Связь: Established Service Provider25) Банковское дело: испанская песета26) Транспорт: Electronic Stability Program, En Route Spacing Program, Encapsulation Security Payload, электронная система динамической стабилизации27) Фирменный знак: Electric Sound Products, Enterprise Services Partner, Eric Shinn Productions, Expressive Software Projects Company28) Холодильная техника: external static pressure (внешнее статическое давление)29) Экология: Endowment For Special Protections, electrostatic precipitator (электрофильтр)30) Энергетика: ( Electrostatic precipitator) Электрофильтр31) Бурение: УЭЦН, установка электроцентробежного погружного насоса, ПЭН, погружной электроцентробежный насос, electric submersible centrifugal pump, electrical submersible centrifugal pump32) Менеджмент: (Primavera Enterprise Summary Performance) Информационная система, основанная на Web технологиях, обеспечивающая актуальной информацией по выполнению проекта, включая бюджеты и отклонения.33) Образование: Education Support Professional, Employability Skills Program34) Инвестиции: Enterprises Support Project35) Сетевые технологии: Encryption Security Protocol, Enhanced Synchronization Protocol36) Программирование: Enable SPrinkler, Extended Stack Pointer, Extra Simple Programming37) Сахалин Р: Electric submersible pump38) Океанография: Economical Space Position39) Медицинская техника: end-systolic pressure (ЭхоКГ)40) Авиационная медицина: extrasensory perception41) Макаров: electron spin resonance, electrostatic precipitator, электронный парамагнитный резонанс, электронный спиновый резонанс42) Расширение файла: Enterprise System Platform, Estimated Selling Price, Enhanced Serial Port (Hayes), Eudora Sharing Protocol (Qualcomm), Encapsulating Security Payload (header)43) Нефть и газ: ESP unit, ESP installation, electric submersible pump installation, ЭЦН, агрегат ЭЦН, электрический погружной насос, электропогружное устройство, электропогружной насос, электроцентробежный погружной насосный агрегат, ESCP, ЭПУ44) Яхтенный спорт: Испания (Обозначения на парусах)45) Каспий: emergency supply vessel46) Судостроение: enhanced survey program (согласно российскому судовому регистру)47) Электротехника: earth-surface potential48) Чат: Extra Sensual People -
19 PD
1) Общая лексика: Project Directorate (SEIC)2) Компьютерная техника: Physical Device, Platform Dependent, Power Driver, Printer Driver3) Медицина: прогрессирование заболевания (progression of the disease), protein D, фармакодинамика, перитонеальный диализ4) Американизм: Proposed Determination, Pseudo Deadline5) Спорт: Pure Determination6) Военный термин: Personnel Directorate, Presidential Directive, Primary Detection, Probability of Damage, Process Data, paralyzing dose, passive detection, patrol duty, pay day, per diem, performance demonstration, personnel data, personnel department, personnel division, planning directive, planning document, plans division, point defense, point detonating, point of departure, port of debarkation, power distribution, power-driven, preference for duty, priority designator, priority directive, procurement data, procurement directive, procurement division, production department, professional development, project directive, project document, projected decision, projected display, property damage, proposal development, protective device, provisioning document, proximity detector, purchase description, пороговая токсодоза, Positive Deployment (Exercise Name), Point Detonation (Fuse), Program Director (or Directive)7) Психиатрия: расстройство личности (personality disorder http://ru.wikipedia.org/wiki/%D0%A0%D0%B0%D1%81%D1%81%D1%82%D1%80%D0%BE%D0%B9%D1%81%D1%82%D0%B2%D0%BE_%D0%BB%D0%B8%D1%87%D0%BD%D0%BE%D1%81%D1%82%D0%B8)8) Техника: percent detected, periodical, phase detector, photodesorption, photodiode, population density, population distribution, primary detectors, proportionally differential, pulse drive9) Сельское хозяйство: Plant Density10) Шутливое выражение: Pesky Demons11) Химия: Positive Displacement12) Математика: плотность вероятности (probability density), положительно определённый (positive definite), распределение вероятностей (probability distribution)13) Юридический термин: Pathetically Drunk, Permanent Disability, Public Document, Практическое руководство (Practice Direction) (http://webarchive.nationalarchives.gov.uk/+/http://www.justice.gov.uk/civil/procrules_fin/menus/rules.htm)14) Бухгалтерия: Partial Deduction15) Страхование: Polar distance, physical damage16) Ветеринария: Prairie Dog17) Грубое выражение: Paper Doll18) Оптика: perfect diffuser, prism diopter19) Политика: Pro Death20) Телекоммуникации: Propagation Delay, Protocol Discriminator21) Сокращение: Participatory Design, Passive Defence, Periscope Depth, Phenyldichloroarsine (Chemical warfare blister agent), Pictorial Display, Police Department, Postal District, Pre-digital, Preliminary Design, Principal Directorate (UK), Product / Project Definition, Programme Director (UK), Pulse Duration, Pulse-Doppler (radar), Pulsed Doppler, pick up and delivery, pivoted door, position doubtful, preliminary data, privat-docent, probability of detection, punch die, Peripheral Device, pickup and delivery22) Университет: Please Dad23) Физиология: Partial denture, Paxil Disorder, Peptide Dose, Peritoneal Dialysis, Personality Disorder, Post Discovery, Procedure Delivery, Pulmonary Disease, Pupillary Distance24) Фото: Principal Distance25) Электроника: Phase-change Device, Power Density, Pre Damper26) Вычислительная техника: Packetization Delay, page directory, process database, public domain, pulse driver, каталог страниц, Plug & Display (standard, LCD, VESA)27) Нефть: plug down, proposed depth, proved & developed, pump displacement, total pressure drop in annulus, вероятность обнаружения (неисправности; probability of detection), насосное оборудование (pumping equipment), предполагаемая глубина (proposed depth), процент обнаруженных неисправностей (percent detected)28) Неврология: болезнь Паркинсона (Parkinson disease, нейродегенеративное заболевание головного мозга с преобладанием двигательных нарушений в виде общей скованности, замедленности движений, дрожания)29) Онкология: Progressive disease30) Связь: proportional/derivative31) Банковское дело: вероятность дефолта (probability of default)32) Транспорт: Paris Dakar, Port Director, Pump Diesel33) Энергетика: (Partial Discharge) частичный разряд34) СМИ: Pound Dog, Publication Date35) Глоссарий компании Сахалин Энерджи: purchase department, Project Director36) Образование: Pen Down, Pupil Distance37) Микроэлектроника: photodiode( фотодиод)38) Сетевые технологии: phase-change dual, phase-dual39) ЕБРР: Procurement Department40) Полимеры: pressure distillate, privileged direction41) Автоматика: pitch diameter42) Полупроводники: photoelectron diffraction43) Океанография: Position Description44) Медицинская техника: Power Doppler (УЗИ)45) Макаров: physical development46) Безопасность: Parallel Decode47) Расширение файла: Performance Data48) Нефть и газ: pump discharge, ДР ( доказанные разрабатываемые запасы) (Proven Developed reserves), ущерб для имущества и материалов49) Электротехника: partial discharge, periodic duty, power divider50) Имена и фамилии: Philip Dey51) Должность: Pizza Delivery, Porch Dog, Private Detective, Program Director52) Чат: Pretty Disappointing53) NYSE. Phelps Dodge Corporation54) Федеральное бюро расследований: Portland Field Office55) Международная торговля: Project Delivery -
20 Pd
1) Общая лексика: Project Directorate (SEIC)2) Компьютерная техника: Physical Device, Platform Dependent, Power Driver, Printer Driver3) Медицина: прогрессирование заболевания (progression of the disease), protein D, фармакодинамика, перитонеальный диализ4) Американизм: Proposed Determination, Pseudo Deadline5) Спорт: Pure Determination6) Военный термин: Personnel Directorate, Presidential Directive, Primary Detection, Probability of Damage, Process Data, paralyzing dose, passive detection, patrol duty, pay day, per diem, performance demonstration, personnel data, personnel department, personnel division, planning directive, planning document, plans division, point defense, point detonating, point of departure, port of debarkation, power distribution, power-driven, preference for duty, priority designator, priority directive, procurement data, procurement directive, procurement division, production department, professional development, project directive, project document, projected decision, projected display, property damage, proposal development, protective device, provisioning document, proximity detector, purchase description, пороговая токсодоза, Positive Deployment (Exercise Name), Point Detonation (Fuse), Program Director (or Directive)7) Психиатрия: расстройство личности (personality disorder http://ru.wikipedia.org/wiki/%D0%A0%D0%B0%D1%81%D1%81%D1%82%D1%80%D0%BE%D0%B9%D1%81%D1%82%D0%B2%D0%BE_%D0%BB%D0%B8%D1%87%D0%BD%D0%BE%D1%81%D1%82%D0%B8)8) Техника: percent detected, periodical, phase detector, photodesorption, photodiode, population density, population distribution, primary detectors, proportionally differential, pulse drive9) Сельское хозяйство: Plant Density10) Шутливое выражение: Pesky Demons11) Химия: Positive Displacement12) Математика: плотность вероятности (probability density), положительно определённый (positive definite), распределение вероятностей (probability distribution)13) Юридический термин: Pathetically Drunk, Permanent Disability, Public Document, Практическое руководство (Practice Direction) (http://webarchive.nationalarchives.gov.uk/+/http://www.justice.gov.uk/civil/procrules_fin/menus/rules.htm)14) Бухгалтерия: Partial Deduction15) Страхование: Polar distance, physical damage16) Ветеринария: Prairie Dog17) Грубое выражение: Paper Doll18) Оптика: perfect diffuser, prism diopter19) Политика: Pro Death20) Телекоммуникации: Propagation Delay, Protocol Discriminator21) Сокращение: Participatory Design, Passive Defence, Periscope Depth, Phenyldichloroarsine (Chemical warfare blister agent), Pictorial Display, Police Department, Postal District, Pre-digital, Preliminary Design, Principal Directorate (UK), Product / Project Definition, Programme Director (UK), Pulse Duration, Pulse-Doppler (radar), Pulsed Doppler, pick up and delivery, pivoted door, position doubtful, preliminary data, privat-docent, probability of detection, punch die, Peripheral Device, pickup and delivery22) Университет: Please Dad23) Физиология: Partial denture, Paxil Disorder, Peptide Dose, Peritoneal Dialysis, Personality Disorder, Post Discovery, Procedure Delivery, Pulmonary Disease, Pupillary Distance24) Фото: Principal Distance25) Электроника: Phase-change Device, Power Density, Pre Damper26) Вычислительная техника: Packetization Delay, page directory, process database, public domain, pulse driver, каталог страниц, Plug & Display (standard, LCD, VESA)27) Нефть: plug down, proposed depth, proved & developed, pump displacement, total pressure drop in annulus, вероятность обнаружения (неисправности; probability of detection), насосное оборудование (pumping equipment), предполагаемая глубина (proposed depth), процент обнаруженных неисправностей (percent detected)28) Неврология: болезнь Паркинсона (Parkinson disease, нейродегенеративное заболевание головного мозга с преобладанием двигательных нарушений в виде общей скованности, замедленности движений, дрожания)29) Онкология: Progressive disease30) Связь: proportional/derivative31) Банковское дело: вероятность дефолта (probability of default)32) Транспорт: Paris Dakar, Port Director, Pump Diesel33) Энергетика: (Partial Discharge) частичный разряд34) СМИ: Pound Dog, Publication Date35) Глоссарий компании Сахалин Энерджи: purchase department, Project Director36) Образование: Pen Down, Pupil Distance37) Микроэлектроника: photodiode( фотодиод)38) Сетевые технологии: phase-change dual, phase-dual39) ЕБРР: Procurement Department40) Полимеры: pressure distillate, privileged direction41) Автоматика: pitch diameter42) Полупроводники: photoelectron diffraction43) Океанография: Position Description44) Медицинская техника: Power Doppler (УЗИ)45) Макаров: physical development46) Безопасность: Parallel Decode47) Расширение файла: Performance Data48) Нефть и газ: pump discharge, ДР ( доказанные разрабатываемые запасы) (Proven Developed reserves), ущерб для имущества и материалов49) Электротехника: partial discharge, periodic duty, power divider50) Имена и фамилии: Philip Dey51) Должность: Pizza Delivery, Porch Dog, Private Detective, Program Director52) Чат: Pretty Disappointing53) NYSE. Phelps Dodge Corporation54) Федеральное бюро расследований: Portland Field Office55) Международная торговля: Project Delivery
См. также в других словарях:
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Personality rights — are generally considered to consist of two types of rights: the right to publicity, or to keep one s image and likeness from being commercially exploited without permission or contractual compensation, which is similar to the use of a trademark;… … Wikipedia
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Personality Plus — is the name of a book by Florence Littauer (ISBN 1 85424 509 0). This article summarises the profiles of the Personality Plus system, and relates them to some other well known personality system.GeneralisationsPersonality Plus talks about four… … Wikipedia
Product naming — is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process,… … Wikipedia
personality — /perr seuh nal i tee/, n., pl. personalities. 1. the visible aspect of one s character as it impresses others: He has a pleasing personality. 2. a person as an embodiment of a collection of qualities: He is a curious personality. 3. Psychol. a.… … Universalium
Revised NEO Personality Inventory — The Revised NEO Personality Inventory, or NEO PI R, is a psychological personality inventory; a 240 item measure of the Five Factor Model: Extraversion, Agreeableness, Conscientiousness, Neuroticism, and Openness to Experience. Additionally, the… … Wikipedia
Hypostatic model of personality — Concepts Personality aspect (hypostasis) Personality dimension Personality axis Intrapersonal relation Interpersonal relation Originators Charles Sanders Peirce William James Aaron Rosanoff … Wikipedia
Legal personality — (also artificial personality, juridical personality, and juristic personality) is the characteristic of a non human entity regarded by law to have the status of a person. A legal person (Latin: persona ficta), (also artificial person, juridical… … Wikipedia
Dimensions of brand personality — The Dimensions of Brand Personality of Jennifer Aaker is a framework to describe and measure the personality of a brand in five core dimensions, each divided into a set of facets. Brand personality is defined formally here as the set of human… … Wikipedia